“Fire and other altered goods sale” means a sale held out in such a manner as to reasonably cause the public to believe that the sale will offer goods damaged or altered by fire, smoke, water, storm damage or other means.

“Going-out-of-business sale” means a sale held out in such a manner as to reasonably cause the public to believe that upon the disposal of the stock of goods on hand the business will cease and be discontinued, including but not limited to the following sales: adjusters, assignees, bankrupt, benefit of administrators, benefit of creditors, benefit of trustees, building coming down, closing, creditors committee, creditors, end, executors, final days, forced out, forced out of business, insolvents, last days, lease expires, liquidation, loss of lease, mortgage sale, receivers, trustees, quitting business.

“Goods” means and includes any goods, wares, merchandise or other property capable of being the object of a sale regulated under this chapter.

“Removal of business sale” means a sale held out in such a manner as to reasonably cause the public to believe that the person conducting the sale will cease and discontinue business at the place of sale upon disposal of the stock of goods on hand and will then move to and resume business at a new location in the City or will then continue business from other existing locations in the City.

“Shall” is always mandatory and not merely directory. (Code 1981 § 37-17. Code 1995 § 30-141.)