The parties agree that in the event of a breach of this Contract Franchise Ordinance by either party, the nonbreaching party has the right to terminate the Contract Franchise Ordinance as set forth herein. Prior to terminating the Contract Franchise Ordinance, the nonbreaching party shall first serve a written notice upon the breaching party, setting forth in detail the nature of the breach, and the breaching party shall have thirty (30) days thereafter in which to cure the breach. If at the end of such thirty (30) day period the nonbreaching party deems that the breach has not been cured, the nonbreaching party may take action to terminate this Contract Franchise Ordinance. (Ord. 19468 § 16, 9-21-10.)