18.10.020 Purpose.
(a) This chapter regulates the design, dimensions, placement and other characteristics of signs in the City used by businesses, institutions, and other entities for their identification.
(b) The purpose of this chapter is to:
(1) Provide for effective communications by businesses, institutions, and others;
(2) Enhance traffic safety;
(3) Preserve and enhance the visual appearance of the community;
(4) Preserve and enhance the safety and physical appearance of the City’s primary transportation corridors;
(5) Prevent visual distractions;
(6) Protect property values;
(7) Accommodate the rights of individuals to free speech; and
(8) Preserve and promote the public health, safety, and general welfare.
(c) This chapter regulates only the sign structure or copy design, and not the sign’s content. The type, size, dimensions, setbacks, and physical design of signs permitted by this chapter protect the City’s purpose as described in this chapter. The City developed the standards in this chapter upon completion of a public process in which the design and dimensional standards were tested in consideration of industry criteria, past experience in administering sign standards, and community input as to the appropriate characteristics of signs in the City’s various neighborhoods and business areas.
(d) Any reference in this chapter to “Planning and Development Director” shall also mean staff designated by the Planning and Development Director to administer the regulations in this chapter. (Ord. 20207 § 3, 9-10-19.)